Agents as Mediators in Electronic Commerce

نویسندگان

Robert H. Guttman

Alexandros Moukas

Pattie Maes

چکیده

Software agents help automate a variety of tasks including those involved in buying and selling products over the Internet. This paper surveys several of these agent-mediated electronic commerce systems by describing their roles in the context of a Consumer Buying Behavior (CBB) model. The CBB model we present augments traditional marketing models with concepts from Software Agents research to accommodate electronic markets.

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